Salotto #17 June 2019
Salotto #17 June 2019
I’ve seen my life through binoculars, it was just next to me. I’ve grown up, you can see from the way I walk now. Straight shoulders, quick pace, confident gait. How many times I’ve looked at me in the mirror, already? I cannot count them. How many time I’ve looked back? Never. I go on and never stop. I change, day after day, maintaining my soul intact. Free and profound, careless and rebellious. This is what has brought me here. Eight years–“otto anni” Italians say–of ottod’Ame.
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1. DAISY’S INFECTIOUS CRAZINESS book of the fall winter two thousand and nineteen
To Daisy T. Winter park 1508 Ljubljana Dear Daisy, this is to invite you to join me here in my hic et nunc, where I actually live after I’ve left civilization, band and school. It’s the Sila plateau. A small territory on a long and narrow strip of land overlooking the Mediterranean Sea. My base camp is located in an area of 5,689 hectares called Piccola Sila. It’s covered with vegetation of maquis up to thick forests of conifers and chestnut, Alder, beech and ash trees. Small sewers and rivers cross this land, and at a height of 1,100/1,400 m the beauty of the Lake of Ampollino will caught you. Here you will likely meet wolfs, deer, foxes, hares, squirrels, buzzards and the rare gray crow. When I walk I often bump into things and animals, and I bring some home, just to have something to keep secretly. However, this is my plan: once you get off the public bus, you will be right in the road with several blends and the wooden guardrail. At the crossing with the small church, you turn left, along the uphill paved path among wooden houses. After a short time walking, you will find the Hotel of Fairies. Dear Daisy, bring with you only the essential and things you are personally attached to and you can’t separate. I’m happy to see you and more than this I’m excited because this is only possible thanks to the message you have written the card they have given me on the bus just before leaving. I cannot wait for it!
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DAISY’S INFECTIOUS CRAZINESS
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2. FALL WINTER 2019 BADABOOM!
FALL WINTER 2019
A wrapping embrace, a strong character and warmth in both content and fabrics: this is the Fall Winter 2019 by ottod’Ame. Backpack on the shoulders, here we go, staring from the 90s and heading somewhere else. You cannot be wrong, the ottod’Ame woman is easy to recognize. She has many things to say and stories to remember and she does it by wearing what makes her feel free. She chooses an oversized denim jacket with inside fur, a plaid, grunge-style shirt and overalls. Love for the 90s is tangible, in the small logos giving shape to fancy patterns on blouses and pinstripe pieces, too.
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3. MOONBLOOM trésor twentytwenty
There are moments in life to feel, live and celebrate. Precious instants to remember and fully enjoy. On the third floor of a city-center apartment, by the side of a pool in open country, to the party to celebrate love and friendship. On all occasions when you need to look in the mirror and see a luminous face, surrounded with light and sparkling inside. Trésor by ottod’Ame is designed for these moments. A special, refined and feminine collection. Big flowers, bright and vivid colors, gold reflections on your skin. It’is pure joy and desire to show off. Precious macramé in a contemporary key for unforgettable dresses and jackets. The colors of dawn, the most delicate pastel hues in combination with batik-effect prints and the joyful dizziness of a kaleidoscope with its silver-color plays of light. The touch on the skin is delicate and guided by the body’s movement. Warm colors accompany horses running wild as if they were leaving the ground heading to the moon and constellations that narrate endless stories and guard desires, satin, georgette and tulle with a rain of sequins and rhinestones like falling stars. The ultimate detail: feather flowers in the hair and dresses, ready to surprise. A new light in the eyes recount a brand new joy. This is trésor 2020 by ottod’Ame. For the one that excites looking at the sky, seeking the glare of the stars, always.
MOONBLOOM
There are moments in life to feel, live and celebrate. Precious instants to remember and fully enjoy. On the third floor of a city-center apartment, by the side of a pool in open country, to the party to celebrate love and friendship. On all occasions when you need to look in the mirror and see a luminous face, surrounded with light and sparkling inside. Trésor by ottod’Ame is designed for these moments. A special, refined and feminine collection.
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4. SPRING SUMMER 2020 Mystories. Strawberries and bears forever.
SPRING SUMMER 2020
The Spring Summer 2020 by ottod’Ame smells of memories. Digital memories, screenshots of laughs, ideas, moments of sweetness and lightheartedness live with analogical memories of polaroid shots, letters and handwritten dedications. The classic print with regular polka dots blends with the photographic animal design. Moments of laziness cannot miss, the ideal moment to recharge yourself looking for the right words on a puzzle that narrates more stories. “You are never too grown up to play”, this is one of the new summer’s mottos. Another picture representing the collection shows 3 friends in an etoile de jolie wallpaper tea room, where they start writing dedications, making fun of them and designing travels.
The Spring Summer 2020 by ottod’Ame smells of memories. Digital memories, screenshots of laughs, ideas, moments of sweetness and lightheartedness live with analogical memories of polaroid shots, letters and handwritten dedications. The classic print with regular polka dots blends with the photographic animal design. Moments of laziness cannot miss, the ideal moment to recharge yourself looking for the right words on a puzzle that narrates more stories. “You are never too grown up to play”, this is one of the new summer’s mottos. Another picture representing the collection shows 3 friends in an etoile de jolie wallpaper tea room, where they start writing dedications, making fun of them and designing travels. Wallpapers, tablecloths with strawberries, dedications and notes inspire prints and jacquard. Vintage is alive and mixes with a contemporary style in the graphic design, silhouette and volumes. Journeys lead in exotic lands where snakes are drawn by hand with the warm and bright colors of precious stones. The pastel color print showing cells in a pop key on refined linen textiles and broderie anglaise is drawn by hand too. Many accessories, from socks to wear in sight, to belts–with matte effect personalization, plexiglass, rhinestones and big highlet–and a special item realized in beads for a net effect. Three capsule collections: ChitChatClub, for the wool blend knitwear enhancing feminine empathy; Light off/Shine on, with luminescent pieces that shine in the dark; ecod’Ame, with denim garments provided with a bio certificate. This is a funny, poetic, bold and educated Spring Summer. A season that takes to heart our Earth and wants to give voice to women that love, travel, observe and narrate. This is the Spring Summer 2020 by ottod’Ame.
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5. MIND, MOUTH, MINE works by Maryangel Garcia
MIND, MOUTH, MINE
The Milan Design Week knocks and ottod’Ame answers opening the doors of its store in Milan, via Solferino 1. ottod’Ame chooses to renovate the cooperation between art and design with an artist that knows the brand and its sensitivity already. Maryangel Garcia has embellished the store in the heart of Brera with canvas and some pieces of furniture realized with fabrics and embroideries narrating the feminine world.
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6. WE ARE ALL MAFALDA I prefer windows to burritos
WE ARE ALL MAFALDA
The curious, acute and rebellious child born from the pen of Quino is the undisputed star of the FW19. Here she is, Mafalda. Raven hair, inquiring look, no fear to ask and look for the right answers. Mafalda teaches us that if you want something you have to go and get it. ottod’Ame celebrates women similar to her and let them become strong and independent protagonists, as well as good examples in the everyday life. The ottod’Ame woman is like Mafalda: she loves to observe the world with an irreverent point of view, giving a clear message: we prefer windows to burritos, because from the first we can look outside. This capsule is dedicated to all girls that dream to be Mafalda and women that, day after day, stay curious like she is.
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7. THE LOVEFUL EIGHT 8 years, ∞ party
Happy birthday, ottod’Ame! Eight years, 16 collections, an endless party. To celebrate our story, our women, our passion. Number eight accompanies us from the very beginning. Amulet and good-luck charm, it inspires us and lets us dream. We celebrate our number in the Corsini Garden, surrounded by people we love and that have embraced us in these eight years. We do it by celebrating every single ottod’Ame woman, image, story and soundtrack. We have closed our notes in a cassette. Some emotions are worth to feel and live while dancing. Therefore, Simona Faraone and Valentina Sartorio, with their DJ set, as well as Joan Thiele with a live performance will join us on this occasion: talented women that love what they do and live with passion. Like ottod’Ame women. One shot, a laugh, a toast. To our first eight years, to our ottod’Ames.
THE LOVEFUL EIGHT
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8. WE REALLY LIKE YOU Each photo, each story, each sharing, each comment.
WE REALLY LIKE YOU
On our web social, we see and collect everything in a personal board where we crystallize your glittering eyes and beautiful smile. The beginning of the year 2019 has confirmed us how many women choose and continue to choose ottod’Ame, every day. Our happiness is seeing ottod’Ames pieces of clothing worn by people that love them as we do. Different women, thousand stories, the most varied occasions. However, these women can represent the multifaceted and profound soul of the brand. These women change continuously and choose who they like to be, every day. Even the last advertising campaign has narrated this spirit by means of the two subjects incarnating the soul of the new season: cheerful, authentic, crazy and dreamy. It speaks the language of our eight year characterized by strength, courage, personality and love, all values that–year after year–are even stronger.