Salotto #13 June 2017
Salotto #13 June 2017
We like all the seasons, each one has a lot going for it. However, telling the truth this is one of our favorite times of the year. Days are longer and the sun charges us, while our thoughts - and hands - run wild, maybe because the air is filled with enthusiasm. Therefore, this issue of Sal’otto is full of beauty, since our year has been full of good things and we are grateful for that. We start talking a little bit about our Fall Winter 2017.
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Gli altri numeri
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1. MADAME (CLAIRE) LOOK A breath in a glimpse, the fourth dimension: time.
“Have you ever looked at yourself in the mirror? Have you ever imagined you were someone else?” The magic quietness of Claire’s soul is shaken by these questions, while outside it’s raining. She can feel the strong sensation of a dimension never addressed, and the courage is deserting in the mystery’s transparency. “Tell me and ironically give me a new identity.” She answers, inspired by this intimate narration that is spurting like the stories you can invent one after the other without any effort.
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MADAME (CLAIRE) LOOK
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2. FALL WINTER 2017 THE WORLD IS MY HOUSE
FALL WINTER 2017
One woman, her day, her many ways of being another her, but true to herself. The ottod’Ame Fall Winter 2017 collection moves between lights and shadows, moments of laziness in the everyday gestures and others lighten up by enthusiasm in a gaze full of desires and happiness. An ideal day with a feminine touch, an invitation to lose yourself in a house where time turns in the fourth dimension pretending to be lived, enjoyed and interpreted in its many nuances.
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3. YOU ARE IN SALOTTO The Chamber for Fashion welcomes ottod’Ame
ottod’Ame appears for the first time in great style at the Chamber for Fashion by choosing Milan as setting to present its Fall Winter 2017. 23rd February, one day long. In a palace where you have the feeling of a suspended time an apartment hides. Here, suggestions and atmospheres are a lure where to lose yourself. Six rooms dedicated to six moments of the day, twelve models interpreting the endless nuances of the ottod’Ame woman. Wallpaper, white tulips, paper airplanes and a screen with a curious peacock looking out. Among them, discreet elements that cannot go unnoticed: the garments of the Fall Winter 2017 collection, which come to life in the natural interpretation of the many gestures and situations. It’s a success, the press falls in love with it, the influencers play with the models and interviews recount the brand’s soul, as well as the passion and dedication behind each single creation. Complicity, discovery and surprise are in the air of this journey of the soul among glasses of champagne and books to leaf through one more time. To finish in style, the music! To celebrate this important stage in ottod’Ame history we chose the Amycanbe, the Italian band that accompanies the ottod’Ame fashion movies from the Fall Winter 2016. The voice of Francesca Amati has reinterpreted the most intense tracks of the band until Come Out And Play, the new piece composed for the last Spring Summer. Shivers on the skin, smiles showing off satisfaction and enthusiasm for a night you won’t easily get out of your head and heart. Like ottod’Ame.
YOU ARE IN SALOTTO
ottod’Ame appears for the first time in great style at the Chamber for Fashion by choosing Milan as setting to present its Fall Winter 2017. 23rd February, one day long. In a palace where you have the feeling of a suspended time an apartment hides. Here, suggestions and atmospheres are a lure where to lose yourself.
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4. SPRING SUMMER 2018 Fragments. Of road, of dream, of life.
SPRING SUMMER 2018
The ottod’Ame Spring Summer 2018 is made up of fragments that interlock and fit together in thousands new ways establishing original and surprising paths, memories and emotions. For the woman who travels the world, but not only. For the one who explores inside herself here is a collection full of colors, details, ironic and disillusioned features to mix with simple and essential pieces in an infinite play of overlays and creations. The character is the one of a modern and cosmopolite wanderer, who is full of curiosity and seeking a place to explore in 360 degrees, losing herself in new cultures and adding a new fragment to the hypothetical patchwork of the soul.
The ottod’Ame Spring Summer 2018 is made up of fragments that interlock and fit together in thousands new ways establishing original and surprising paths, memories and emotions. For the woman who travels the world, but not only. For the one who explores inside herself here is a collection full of colors, details, ironic and disillusioned features to mix with simple and essential pieces in an infinite play of overlays and creations. The character is the one of a modern and cosmopolite wanderer, who is full of curiosity and seeking a place to explore in 360 degrees, losing herself in new cultures and adding a new fragment to the hypothetical patchwork of the soul. Denims are smoother and more flowing with the peculiar trimming details. No rips: the new rockabilly pattern. Fancy patterns are protagonists – now more than ever – of this ideal journey. Texas brings us in a world of cowboys and lassos, azure mountains and wagons among checks and fringes, jabots and ruffles, while India remembers us that the breath is energy and the dragoon living inside us is waiting to be waken up and shine like pure gold. Europe with the timeless elegance of its capital cities waits for us in a whirling of colorful flowers: shaded and vague for a stop in Paris between Impressionists and cafés chantant, full and intense like the movida in Madrid, big and impudent for a quick visit to Amsterdam among canals, tulips’ petals and whispered desires. From Mexico, here are the lucha libre masks. Color spots framed by flowers for a lively energy you can strongly perceive and turn into pure joy. Last stop in Italy: summer is fading away and smells of the laundry dried in the sun, broderie anglaise, and pink and white checks. From the ex-voto of the Southern Italy: crowned heads, crosses, joined hands and hearts. Since after a long journey it is so beautiful to come back home and find our roots again, as ottod’Ame does.
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5. HELLO LUCCA New ottod’Ame flagship store
HELLO LUCCA
Lucca, a magic city full of history and beauty, a jewel in Tuscany. ottod’Ame chose to open a new flagship store right here, in via Santa Croce 17. An evocative place that used to be a paint shop and now welcomes the ottod’Ame creations in a suggestive scenery, where the old “trade tools” mix together with the dreamy, elegant and ironic atmospheres by ottod’Ame.
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6. Madame and the dizziness of doubt .
Madame and the dizziness of doubt
It’s Pitti time, baby! Like every year peers, curious people and fashion lovers invade Florence. ottod’Ame could not obviously miss the occasion, with an event that brings beauty, curiosity and passion in the capital city of the region Tuscany, as always. Wednesday, 14th June, via della Spada: the ottod’Ame store becomes together screen and stage. The new garments of the Fall Winter 2017 peep out of the shop window, among biscuits and glasses of snow-white milk. A double preview: together with the new creations by ottod’Ame, the chance to admire the preview of the fashion movie dedicated to the next Fall Winter. An interesting and alluring short film, a game of presences and absences that leaves curiosity and wonder in the eyes. The complete movie will be launched on ottodame.it and on the social media together with the launch of the new collection. Who knows how the story of Madame - the mysterious woman that sinuously and enigmatically moves from one room to the other in an apartment together with a house cleaner with incredibly blue eyes - will go on? Clinking champagne glasses and the live performance by Amycanbe – authors of The Breeze, the soundtrack of the Fall Winter 2017 fashion movie – small talks and congratulations for the new collection: the night flew by so fast. Lights dim on the edition No. 92 of Pitti Immagine Uomo. The curtain rises on the new ottod’Ame collection!
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7. Music all around me! .
ottod’Ame lives of music. It’s inspiration and a source of energy, support, shelter, fuel and air. The brand has always been attentive to new trends and the music scene, in particular the Italian one, better if with a feminine character. The cooperation with the Amycanbe was born this way: a first listening, an encounter, the will to work together, the original tracks for the fashion movies, concerts and events. A new idea was born this way: creating a music label! A brave choice that derives from the desire to make the public perceive how music is essential part of the ottod’Ame journey. We cannot say much more than this, but the project is obviously in progress and shortly the first vinyl will see the light, the milestone of this brand new and exciting adventure, with the pieces by the Amycanbe – of course-. The first of a long series. It’s surely the case to say: stay tuned!
Music all around me!
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8. I have a plan! .
I have a plan!
2017: an interesting year full of confirmations and news, success and growth. The ottod’Ame campaign has always gained enthusiasm. The printed press has seen the brand protagonist with single and double pages, special issues and formats. Social and web campaigns with supports and ads were planned and arranged to increase and strengthen both brand presence and visibility at a national and international level. What’s about the future? A target-oriented and efficient media plan with the presence of the brand on daily, weekly and monthly issues and an important media presence. We’ll be more and more social enhancing the link with the people who like and follow the brand, sharing our world and highlighting our values and goals. ottod’Ame, I like it!